springbuk

Springbuk is a health data analytics platform that equips employers and benefits advisors with actionable insights to improve health outcomes and manage healthcare costs. As an in-house Senior Graphic Designer, I’ve led a variety of creative projects across marketing, brand, and product teams—ranging from multi-channel campaigns and direct mail to video production and event collateral. My work includes designing impactful reports, infographics, email and ad assets, case studies, social media content, and branded merchandise. I’ve also directed and edited videos, animations, product demos, and webinars, while helping to expand and evolve the Springbuk brand. This role has allowed me to grow my skills in visual storytelling, motion design, and cross-functional collaboration.

Project Highlight: I led the design for Springbuk’s 2025 Employee Health Trends Report, developing the full visual identity and layout for the report itself. In addition to the main piece, I created a suite of supporting assets—including social media graphics, an executive summary PDF, promotional videos, and animations—to drive engagement and ensure a cohesive launch across platforms.