pittsburgh outdoorsy gals

One of my freelance projects involved collaborating with the Pittsburgh Outdoorsy Gals, a Facebook community that encourages and empowers women to connect through outdoor activities such as hiking, kayaking, and camping. I created a range of custom merchandise that reflected their adventurous spirit. With no established branding or strict creative guidelines, I was given full creative freedom to explore a variety of design directions.

The final deliverables included a custom hiking tour t-shirt and a collection of stickers, all tailored to resonate with the group's love for the outdoors and sense of community. This open-ended project was a great opportunity to experiment with style, tone, and visual storytelling in a way that felt authentic to their mission.